Speaking to the Latino community is our passion!
In Culture Communications (ICC) is a full-service advertising agency based in Los Angeles. We specialize in communications aimed at the U.S. Hispanic market. We offer our services to corporations, government agencies, non-profit organizations and general market ad agencies.
ICC’s extensive knowledge of the Latino consumer has helped corporations create an image and message leading to the growth of their client base. We are a select group of individuals with the cultural sensitivity, creativity and proven track record which enables us to turn your company’s goals into successful marketing campaigns. ICC speaks business in English and persuasion in Spanish. We are able to effectively reach and persuade the Hispanic consumer using a two-fold approach: first, through our passion for the creative process; and second, through our keen understanding of the nuances of the target audience. Our creative team thinks in the language of the consumer, and approaches them within their own culture, background, and socioeconomic characteristics.
We believe in results-oriented communications born out of great concepts. Whether it is a simple brochure, a brand-new ad campaign, social media, a new website or corporate rebranding, we will make it happen!
ICC is a woman/minority-owned business enterprise. Dolores Valdés-Zacky founded and managed Valdés Zacky Advertising (VZA), a full-service Hispanic ad agency servicing a prestigious client roster with billings of over $30 million dollars. She has restructured VZA as ICC to better serve her clients.
ICC effectively communicates key messages in a culturally-relevant manner to Hispanic consumers of all nationalities and backgrounds. The same Hispanic sensitivity is also used in research, marketing, media, social media and the creative process.
When you’re choosing your Hispanic partner, think In Culture Communications LLC.