Speaking to the Latino community is our passion!
In Culture Communications (ICC) is a full-service advertising agency based in Los Angeles. We specialize in communications aimed at the Latino market, with an emphasis on two newly-recognized market segments: Upscale Latinos and Affluent Mexican Nationals.
The approach to reach these two niche markets is distinctly different from the broad U.S. Hispanic market and the general upscale population. These consumers provide an attractive opportunity for U.S. companies as they are affluent, professional, highly-educated, and their Latino roots are strong. The Mexican National market is even more targeted due to their reasons for moving to the U.S. They have great purchasing power, but they are elusive and hard to reach. ICC is helping companies gain insight into and increase revenue from these two emerging markets.
We are a select group of individuals with the cultural sensitivity, creativity and proven track record which enables us to turn your company’s goals into successful marketing campaigns. We believe in results-oriented communications born out of great concepts. Whether it is a simple brochure, a brand-new ad campaign, social media, a new website or corporate rebranding, we will make it happen!
ICC is a certified Woman Minority Business Enterprise (WMBE). Dolores Valdés Zacky founded and managed Valdés Zacky Advertising (VZA), a fullservice Hispanic ad agency servicing a prestigious client roster with billings over $30 million dollars. She has restructured VZA as ICC to better serve her clients.
When you’re choosing your Hispanic partner, think In Culture Communications LLC.